Like any business you need to know who your customers are and what their pain points are. For those of us who have vehicles, one of the biggest pains it taking it to the repair shop and being charged a lot of money. However, auto repair shop marketing strategies should focus on attacking this fear as well as others that are similar.
Creating an aura of trust.
You need to create a aura of trust with your customers and the community. If people don’t trust you then they will not use or recommend you. If this happens your business will quickly die.
Creating a community.
The auto repair business is more than just selling services and goods it’s about building relationships with your customers and the community at large. Your goal should be to become a valued member of the community that understands what needs to be done as well as how to do it.
Creating an army of ambassadors.
Hire employees that understand the value of your business and use this to create an army of ambassadors that will do things like share their experiences with friends, family, or co-workers. This is also a great way to build up positive reviews on sites such as Yelp.
Creating a competitive advantage.
Just like any business you need to create a competitive advantage for yourself over other businesses in your niche. For an auto repair shop you could use tactics such as having mechanics that do more than the competition, use a better facility, or offer special discounts.
Create informative and explainer videos
Videos are king on the Internet. When you create a video about a pain point or give information then people will come. You will also want to create some explainer videos as to why things to wrong and what is needed to fix or avoid them. These videos will help build a relationship as well as trust. Then when something does go wrong, you will be who they turn to because they know you, like you and trust you.